Skip to content

Instagram Reel shopping link template Send the item from the Reel.

Use this Linkar recipe to send a requested shopping link from Reel comments. Select the video, choose SHOP, and customise the sample private reply.

Free to start. Paid plans from ₹199 a month.

  • Meta VerifiedBusiness
  • OfficialInstagram API
  • 14K+ repliessent so far
An accessory maker checking a request for a featured product

Comments to conversations

A comment is a raised hand. Reply to it in private.

This recipe connects a product Reel to the item it features.

When a viewer comments your shopping word, the private reply shares the correct product destination.

It works best with one clearly featured item or a maintained collection page.

Checkout, availability, and payment confirmation stay in your store.

Recipe in 3 steps

Use the recipe as your starting point.

Replace the sample copy and links, then test the supported journey in your own account.

  1. Check the product destination

    Open the exact item page on a phone. Verify the image and product name match the Reel and the shopping route works.

  2. Select the Reel and SHOP

    Use a scoped comment keyword campaign. Add SHOP to the caption and avoid attaching unrelated product videos to the same reply.

  3. Test the whole shopping route

    Send a test comment, open the private reply link, and inspect checkout separately. Check tracked visits without calling every click a sale.

Supported channels

Where this works

Linkar connects to Instagram professional accounts and Facebook Pages. What an automation can do depends on the channel and the account you connect.

  • This recipe

    Instagram

    Private replies to comments and supported conversation journeys. Personal Instagram accounts are not supported.

    • Comment replies
    • DMs
    • Story replies
    • Story mentions
  • Facebook Page

    Replies are posted publicly under comments on your Page posts, so everyone reading the thread sees the answer.

    • Public comment replies
    • Selected Page posts
    • Keywords

Why it helps

Busy comment sections, calm replies.

Each comment gets the answer its post promised, without anyone searching your bio for it.

  1. Less searching after the Reel

    The response points to the featured item rather than making a shopper navigate the entire catalogue again.

  2. A link you can maintain

    Keep changing prices, colours, and stock on the product page. Your reply can describe the item without guessing those details.

Example conversation

One comment, followed all the way.

Follow one request from the moment it arrives to the step after the reply.

  1. They comment on your post

    your.followernow

    SHOP

  2. A private reply arrives

    Private reply:
    Here’s the item from this Reel. Current sizes, colours, and delivery information are on the product page.
  3. They tap through

    Open your product page
ExampleAdd an affiliate disclosure when the link has that relationship.

Before you start

What you need to start

Four things and no developer. With these ready, you can build this workflow and test it from another account.

Setup checklist

Instagram
  • An Instagram professional account

    Business or Creator. Personal Instagram accounts are not supported.

  • The link you promise in the post

    A resource, product or guide page you maintain and have opened on a phone.

  • The free plan to start

    5 automations and 1,000 messages a month. Features and limits depend on the plan.

  • No code

    Choose the interaction, write the reply, and test it from another account.

Before you switch it on

Check old shopping posts

Update discontinued product destinations and disclose substitutions honestly. If you use affiliate links, follow your programme’s sharing requirements and make the relationship clear. A product message is a discovery step; your store or affiliate platform confirms the order.

Campaign notes

Plan the whole comment journey

  • A comment campaign has several distinct parts: the public instruction, the matching comment, the requested private reply, and any supported interaction that continues the conversation. Make the promise visible before the person comments. Select the intended posts so a campaign does not answer beneath unrelated content.

  • A private reply does not grant unlimited permission for later messages. Further steps depend on the person’s interaction and the supported messaging rules. Test a fresh request from another account, inspect delivery, and open the resource as a visitor. Keep older posts under review when their offers change.

Download the recipe planA Markdown copy of this recipe to keep with your campaign notes.

Questions, answered.

Short answers about accounts, plans and setup. If your question is not covered here, our support team can help.

Does the recipe create a checkout?

No. It sends your configured product link after a supported request. Use your existing store for checkout, payment, inventory, and order confirmation.

Do I need to write code?

No. Use Linkar’s supported builder options to choose the interaction, write your messages, and configure the next steps. Supply your own destinations and test the full journey. If you need help with an account or delivery issue, contact support.

Still have a question?