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Instagram and Facebook automation templates A good first reply starts with a clear plan.

Browse 24 Instagram and Facebook Page workflow recipes for Linkar. Get sample messages, setup steps, and downloadable plans to adapt to your own campaigns.

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Free to start. Paid plans from ₹199 a month.

  • Meta VerifiedBusiness
  • OfficialInstagram API
  • 14K+ repliessent so far
A strategist planning a conversation with note cards at a studio desk

24 workflow recipes

Choose a useful place to start.

These recipes are practical starting points for a conversation you can build in Linkar. Each includes a sample message, a channel-specific setup plan, testing advice, and a downloadable text version.

Replace the sample with your own offer, links, and response expectations. A recipe is a plan you adapt and test; it does not supply a freebie, create an external booking system, or publish an automation on your behalf. You can build every recipe with Linkar’s Instagram automation or its Facebook Page comment replies.

3 recipes

Comments to conversations

Comment on a post or Reel, then Private reply sent

  • Instagram comment to guide template

    An Instagram guide delivery recipe for Linkar. Choose a comment keyword, prepare your resource link, and use the sample private reply and setup steps.

  • Instagram Reel shopping link template

    Use this Linkar recipe to send a requested shopping link from Reel comments. Select the video, choose SHOP, and customise the sample private reply.

  • Instagram giveaway comment template

    Use this Linkar recipe for Instagram giveaway comments. Send a private acknowledgement, point to the rules, and describe entry status accurately.

8 recipes

Helpful DM replies

Incoming DM, then Reply sent

  • Instagram welcome message template

    Use this Linkar welcome message recipe for a person’s first Instagram interaction. Introduce your account and offer one useful starting point.

  • Instagram price list reply template

    Prepare an Instagram price list reply with Linkar. Match pricing enquiries, send your maintained package page, and leave custom quotations to your team.

  • Instagram opening hours reply template

    Use this Linkar recipe to answer Instagram opening-hours enquiries. Share current hours and location details, including a maintained page for exceptions.

  • Instagram shipping FAQ reply template

    Answer Instagram shipping questions with this Linkar recipe. Share your delivery policy and give order-specific enquiries a clear route to your team.

  • Instagram giveaway DM reply template

    Prepare a giveaway DM reply in Linkar. Acknowledge a requested entry, share the official rules, and keep eligibility and winner selection explicit.

  • Instagram booking link reply template

    Send your booking link from Instagram enquiries with this Linkar recipe. Explain the appointment process and keep confirmation with your scheduling system.

  • Instagram offer follow up template

    Use this Linkar recipe for an eligible Instagram offer follow up. Share the requested information, schedule a short check-in, and test skipping behaviour.

  • Instagram DM link menu template

    Create a Linkar DM link menu for Instagram. Respond to MENU with your most useful pages and keep the choices clear, current, and easy to follow.

2 recipes

Story conversations

Story reply or mention, then Story reply answered

  • Instagram Story offer reply template

    A Linkar recipe for requested Instagram Story offers. Match a Story reply keyword, share the current offer page, and test the message before launch.

  • Instagram Story thank you template

    Customise a Linkar thank-you recipe for Instagram Story mentions. Acknowledge support warmly and keep content reuse permission separate from the reply.

5 recipes

Resources and enquiries

Enquiry in a conversation, then Details saved

  • Instagram email capture template

    An email resource delivery recipe for Linkar. Explain the purpose, validate the Instagram reply, save the email, and test your configured fulfilment.

  • Instagram course enquiry template

    Use this Linkar course enquiry recipe to share syllabus and cohort details. Collect relevant interest and send your actual enrolment destination.

  • Instagram webinar enquiry template

    A Linkar webinar enquiry recipe. Share the date and registration route, collect requested contact details, and keep confirmed attendance clearly defined.

  • Instagram collaboration enquiry template

    Organise Instagram collaboration enquiries with Linkar. Collect the proposal topic and contact details, then let your team review the partnership personally.

  • Instagram lead qualification template

    Customise a Linkar lead qualification recipe. Ask relevant Instagram enquiry questions, save the answers, and prepare context for your team.

1 recipe

Follower resources

Comment with a follow check, then Follow status checked

  • Instagram follow gated freebie template

    Build a Linkar follow gated freebie recipe. Explain the requirement, ask for an opt-in tap, test follower status, and send your own resource link.

1 recipe

Your team’s next reply

Message that needs a person, then Handed to your team

  • Instagram support handoff template

    Prepare a Linkar support handoff recipe for Instagram. Acknowledge personal-help requests, pause automatic replies, and keep the conversation ready for your team.

4 recipes

Facebook Page replies

Comment on a Page post, then Public reply posted

  • Facebook product comment reply template

    Use this Linkar Facebook Page recipe for product and price comments. Post a maintained public answer and keep private order questions with your team.

  • Facebook opening hours reply template

    Prepare public Facebook Page hours replies with Linkar. Match opening-time questions and share a maintained destination for hours, locations, and exceptions.

  • Facebook giveaway comment reply template

    Use Linkar for public Facebook Page giveaway acknowledgements. Scope the campaign posts, match the entry word, and describe the real entry process clearly.

  • Facebook support comment reply template

    Prepare a public Facebook Page support acknowledgement with Linkar. Confirm receipt, share your real help route, and keep personal details private.

Planning notes

Build a workflow you can maintain.

Three habits that keep a workflow accurate after it goes live.

  1. Choose the interaction before the copy

    Use a comment recipe for a request under a post, an incoming DM recipe for a message, and a Story recipe for the relevant Story event. Facebook Page recipes create public comment replies. The channel decides which next steps are supported, so do not assume every recipe can run unchanged everywhere.

  2. Replace every destination and promise

    Bring your own resource, product page, support route, or booking link. Open each destination as a new visitor and check access from a phone. Review sample acknowledgements carefully: receiving an enquiry is different from confirming a place, verifying a giveaway entry, or resolving a support issue.

  3. Test a normal route and an exception

    Try the requested keyword, an unrelated message, and any collection or eligibility step. For follower campaigns, inspect both follower states. For follow-ups, check delivery eligibility and skipping. Keep the downloaded plan with your campaign notes so another team member can understand the flow when the offer changes.

Your next reply starts here

Write it once. Keep the conversation moving.

Start free with 5 automations and 1,000 messages a month. Choose an interaction, write the answer, and test your first workflow.

Create your first replySee plans

  • Free

    Start here

    ₹0 a month

    • 5 automations
    • 1,000 messages a month
    • Instagram and Facebook Page replies

  • Creator

    Paid plan

    ₹199 a month

    • 20 automations
    • 5,000 messages a month
    • Sequences
    • Tracked links
    • 2 team seats