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Facebook keyword comment replies Useful public answers to familiar questions.

Create Facebook Page keyword comment replies in Linkar. Answer matching questions about prices, opening hours, or products directly under the post.

Free to start. Paid plans from ₹199 a month.

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A ceramics maker checking a product question in her studio

Facebook Page replies

Questions under your posts deserve a public answer.

A Page comment asking ‘price?’ needs a different answer from ‘are you open?’.

Keyword comment replies let you connect familiar question words to a relevant public response.

In Linkar, choose the words and prepare the answer for the Facebook Page posts you want to cover.

Good matching is narrow enough to avoid posting product details below an unrelated support complaint.

3 step process

What it takes to answer in public.

Start with one clear request. Build the answer around the person who sent it.

  1. Choose one recurring topic

    Start with a question that has a stable public answer. Avoid using automation to guess stock or pricing information that changes without a maintained source.

  2. Add matching words

    Configure the chosen words and scope the automation to relevant posts. Write the response so it makes sense even when read by a visitor who did not ask the question.

  3. Test ambiguous comments

    Try the expected question and a sentence that uses the keyword differently. Narrow the matching or post selection if the second comment receives an unsuitable answer.

Why it helps

Answers that hold up in public.

Public answers that help the person who asked and everyone else reading the thread.

  • Give each topic its own answer

    Prepare separate replies for price, hours, and support where those intentions are distinct. The public thread stays clearer than it would with one catch-all catalogue response.

  • Use language visitors recognise

    Pick words from real Page comments. Campaign codes can work for giveaways, while everyday phrasing works better for practical product questions.

  • Reduce accidental responses

    Test words that can appear in unrelated sentences. A broad keyword may match criticism or conversation where a canned answer would be inappropriate.

Before and after

Questions arrive after closing time. Answers can still go out.

Without a system

Typing under every post.

  • Answering the same question by hand on each post
  • Replies that depend on who checks the Page
  • Prices and hours retyped whenever they change
  • Older posts left with open questions

Example conversation

One comment, answered where it was asked.

Follow one request from the moment it arrives to the step after the reply.

  1. They comment on your post

    Priya S.

    Where can I see the price?

    now · Like · Reply

  2. Your Page answers in public

    Your PageAuthor

    Public reply: The current price list is linked in this post. Our team can help with a custom request.

    now · Like · Reply

    In publicVisible answer in the comment thread

ExampleIllustrative public Facebook reply to a matching keyword.

Before you start

What you need to start

Four things and no developer. With these ready, you can build this workflow and test it under a real Page post.

Setup checklist

Facebook Page
  • A Facebook Page you manage

    You must be authorised to manage the Page. Replies are posted publicly under comments.

  • A maintained page for details that change

    Point public replies to prices or hours you keep current.

  • The free plan to start

    5 automations and 1,000 messages a month. Features and limits depend on the plan.

  • No code

    Choose the posts, write the public reply, and test it in a real thread.

Before you switch it on

Keep the source of truth maintained

Link to the current catalogue instead of hard-coding a price you may forget to update. Read the reply in the context of several posts before applying it broadly. Public automation should help visitors understand the offer, not manufacture activity by responding to every word regardless of meaning.

Campaign notes

Write for a public Facebook thread

  • Linkar’s Facebook Page comment automations post public replies. They should not be described as Messenger chatbots or private DM journeys. Use wording that makes sense to other readers, choose relevant keywords or selected posts, and keep account-specific details out of the response. Never ask people to post private contact or payment information under a comment.

  • Test a matching question and an unrelated comment in the actual thread. Point to a maintained destination when details can change, and use your real private support process for individual issues. An automatic acknowledgement does not prove a support ticket exists, a giveaway entry is eligible, or a purchase has been completed.

Questions, answered.

Short answers about accounts, plans and setup. If your question is not covered here, our support team can help.

Can I collect emails through these comments?

Do not ask people to post personal details publicly. These Facebook Page automations provide public comment replies. Use a suitable private collection process or an external signup page for email capture instead of treating the thread as a private form.

Which account do I need?

Connect a Facebook Page you are authorised to manage. This feature uses supported public Page comment replies. Check the capabilities and permissions shown for the connected Page before publishing.

Still have a question?