Skip to content

Instagram automation for beauty brands Let the tutorial lead to the product.

Use Linkar for beauty brand conversations on Instagram. Send featured product links, answer common shopping questions, and acknowledge Story mentions.

Free to start. Paid plans from ₹199 a month.

  • Meta VerifiedBusiness
  • OfficialInstagram API
  • 14K+ repliessent so far
A beauty brand founder checking product requests beside her display

Story conversations

Stories don’t stay up for long. Reply while they do.

A beauty tutorial creates very specific questions: which shade, which product, and where to find it.

Linkar can send the featured product destination after a requested comment or Story reply. Prepare factual product information and let your team handle suitability questions that need a personal answer. A customer’s Story mention can have a separate, simple thank-you journey.

3 step process

From a Story to a fitting reply.

Start with one clear request. Build the answer around the person who sent it.

  1. Prepare the product destinations

    Check the tutorial’s item list and links. Confirm shade and product names match the content, including older posts that remain active.

  2. Choose the interaction

    Use comments for a Reel request or Story replies for a temporary offer. Keep mention acknowledgements separate from sales replies.

  3. Test a customer’s route

    Open the linked products in the Instagram browser. Verify the reply does not imply a shade consultation or product recommendation your team has not provided.

Why it helps

Short-lived Stories, useful answers.

Story replies and mentions get a fitting answer while the moment is still fresh.

  • Connect the look to its products

    Use distinct words or post-specific campaigns for different looks. A viewer should reach the products in that tutorial rather than a broad catalogue.

  • Point to maintained details

    Send the page containing shade options, ingredients, and current availability. Do not improvise suitability or safety claims in a prepared reply.

  • Acknowledge customer mentions

    Thank people for sharing your brand in a supported Story mention. Ask permission separately if you want to reuse their content.

Example conversation

One Story moment, followed through.

Today

Replied to your story

tara.moves: SHADE
Your reply:
Here’s the product and shade used in this tutorial. The page includes the ingredient details.
See the featured product
ExampleSample factual product delivery message.

Supported channels

Where this works

Linkar connects to Instagram professional accounts and Facebook Pages. What an automation can do depends on the channel and the account you connect.

  • This guide

    Instagram

    Private replies to comments and supported conversation journeys. Personal Instagram accounts are not supported.

    • Comment replies
    • DMs
    • Story replies
    • Story mentions
  • Facebook Page

    Replies are posted publicly under comments on your Page posts, so everyone reading the thread sees the answer.

    • Public comment replies
    • Selected Page posts
    • Keywords

Before you switch it on

Keep factual product information central

Use the maintained product page for ingredients, availability, and instructions. Give sensitive or personal suitability questions to your team rather than a generic keyword flow. If a customer tags you, begin with a thank-you and obtain permission before reposting; a mention is not automatic content reuse consent.

Campaign notes

Choose the right Story interaction

  • A Story reply is a response to your own Story. A Story mention arrives when another person includes your account in theirs. These interactions deserve separate triggers and wording. Use a specific request word for an offer, and a short acknowledgement for a mention. Supported event availability can depend on account and privacy context.

  • Stories and highlights can outlive a promotion. Keep the offer destination current and remove expired instructions. A mention does not automatically establish permission to reuse a customer’s content; ask and review that separately. Test from another account, including any general DM flows that may also match the incoming interaction.

Questions, answered.

Short answers about accounts, plans and setup. If your question is not covered here, our support team can help.

Can Linkar give personalised skin advice?

No. These journeys share the information you prepare and connect people to your team. Personal suitability or health-related questions need appropriate qualified guidance, not a canned product message.

Which account do I need?

Connect an Instagram professional account, either Business or Creator. Check the capabilities available to that account and use a supported incoming interaction. Personal Instagram accounts are not supported for these automation journeys.

Still have a question?