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Instagram automation for small businesses Serve the customer in front of you. Reply to the next one.

Linkar helps small businesses answer Instagram enquiries. Share hours, prices, and booking links while keeping personal requests ready for your team.

Free to start. Paid plans from ₹199 a month.

  • Meta VerifiedBusiness
  • OfficialInstagram API
  • 14K+ repliessent so far
A small business owner reading a customer enquiry in his plant shop

Helpful DM replies

You’ve answered this DM before. Let the answer go out again.

Small teams cannot stop work every time an Instagram question arrives.

Many enquiries only need the latest hours, a service list, or a booking link.

Linkar can answer those supported incoming requests with messages you prepare in advance.

Start with the information that is stable and frequently requested, then keep custom enquiries available for a person to review.

3 step process

Set up the answer, then test it.

Start with one clear request. Build the answer around the person who sent it.

  1. Pick the busiest question

    Review your recent inbox and choose one topic to automate first. Hours, prices, and bookings are useful starting points when their answers are maintained.

  2. Write the answer in plain language

    Include the requested information and a relevant next step. Avoid promising immediate human availability when your staff are already working with customers.

  3. Test and assign maintenance

    Check the message from another account and give somebody responsibility for reviewing it when business details change. Add new topics only when the first flow works well.

Before and after

Typing is not the job. Answering well is.

Without a system

Retyping from memory.

  • Typing the same prices or hours again
  • Answers that change from one reply to the next
  • Questions waiting until someone is free
  • Links dug out of old chats

Example conversation

What the person who asked sees.

Today

kabir.studio: Are you open on Sunday?
Your reply:
Our current weekly hours and holiday updates are here. Our team can help with a booking.
See opening hours
ExampleExample business information response.

Why it helps

Familiar questions, careful answers.

Prepared answers for the questions you already know, and a clear route to your team for the rest.

  • Make basic details easy to find

    Prepare clear answers for hours and location. Include exceptions on a maintained page so holiday changes do not leave an outdated reply active.

  • Share your service list

    Send the current list or price page when requested. Explain what a quoted starting price includes and when your team needs to provide a custom estimate.

  • Protect working time

    A repeat question can receive a useful first answer while you are serving a customer. Urgent or unusual requests should still have an obvious route to your team.

Before you switch it on

Start with a reply you already send

Automation works best when you can explain the answer consistently. Choose a real recurring question, keep the destination current, and review exceptions. If a booking requires confirmation or a custom quotation, say so clearly. An Instagram enquiry should not be mistaken for a reserved appointment or accepted order.

Campaign notes

Keep incoming message replies useful

  • Use the words people actually send, then choose a matching mode that suits the request. An exact campaign code and a broader question keyword serve different purposes. Test an expected request, a longer sentence, and an unrelated message. Review other active flows so the same incoming question does not produce several competing answers.

  • Prepared replies should answer known questions with information you maintain. They are not a reason to improvise product claims or make custom commitments. Leave a clear route to your team and respect the supported messaging window. If the destination changes, update and retest the reply before the next campaign.

Questions, answered.

Do I need a big team to use Linkar?

No. You can begin with a small number of prepared replies and add workflows as needed. You still need someone to maintain information and handle requests that require a personal answer.

Which account do I need?

Connect an Instagram professional account, either Business or Creator. Check the capabilities available to that account and use a supported incoming interaction. Personal Instagram accounts are not supported for these automation journeys.

Still have a question?

Your next reply starts here

Write it once. Keep the conversation moving.

Start free with 5 automations and 1,000 messages a month. Choose an interaction, write the answer, and test your first workflow.

  • Free₹0a month

    • 5 automations
    • 1,000 messages a month
    • Instagram and Facebook Page replies
  • Creator₹199a month

    • 20 automations
    • 5,000 messages a month