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Instagram welcome message template A helpful start to the first conversation.

Use this Linkar welcome message recipe for a person’s first Instagram interaction. Introduce your account and offer one useful starting point.

Free to start. Paid plans from ₹199 a month.

  • Meta VerifiedBusiness
  • OfficialInstagram API
  • 14K+ repliessent so far
An artist welcoming an enquiry in her ceramic studio

Helpful DM replies

You’ve answered this DM before. Let the answer go out again.

This recipe gives a new contact a concise introduction after their first supported incoming interaction.

Explain what your account helps with and share one useful starting point.

Keep the greeting short enough to leave room for the visitor’s question.

It is a first-message welcome, rather than an unsolicited DM to everyone who follows you.

Recipe in 3 steps

Swap in your details, then test.

Replace the sample copy and links, then test the supported journey in your own account.

  1. Choose first contact

    Create a first-message welcome on Instagram. Review any general DM flow already active on the account.

  2. Replace the introduction

    Use your actual account purpose and a maintained resource destination. Offer a way to ask a person for help when appropriate.

  3. Test new and returning contacts

    Try the greeting from a fresh contact, then message again. Confirm the welcome and other replies work together sensibly.

Why it helps

Familiar questions, careful answers.

Prepared answers for the questions you already know, and a clear route to your team for the rest.

  1. An introduction with a purpose

    Tell the visitor what they can find here. One relevant link is usually clearer than a long list of offers.

  2. Respect the next visit

    Test a returning contact so your setup does not keep treating the same person as new whenever they ask a question.

Before you start

What you need to start

Four things and no developer. With these ready, you can build this workflow and test it from another account.

Setup checklist

Instagram
  • An Instagram professional account

    Business or Creator. Personal Instagram accounts are not supported.

  • The answers you send most often

    Prices, hours or links you can keep up to date in one place.

  • The free plan to start

    5 automations and 1,000 messages a month. Features and limits depend on the plan.

  • No code

    Choose the interaction, write the reply, and test it from another account.

Example conversation

One message, followed all the way.

Follow one request from the moment it arrives to the step after the reply.

  1. They send you a message

    kabir.studio: Hi, I’ve just found your page
  2. Your reply arrives

    Your reply:
    Welcome! We share practical resources for creators. Here’s a useful place to start, and you can ask us a question here.
  3. They tap through

    Open your starting resource
ExampleThe person starts the conversation before receiving the welcome.

Before you switch it on

Do not start with a form

Someone saying hello may be exploring. A clear introduction is enough before you ask for detailed information. Check overlapping welcome and keyword flows so a specific pricing question receives its useful answer instead of several disconnected messages.

Campaign notes

Keep incoming message replies useful

  • Use the words people actually send, then choose a matching mode that suits the request. An exact campaign code and a broader question keyword serve different purposes. Test an expected request, a longer sentence, and an unrelated message. Review other active flows so the same incoming question does not produce several competing answers.

  • Prepared replies should answer known questions with information you maintain. They are not a reason to improvise product claims or make custom commitments. Leave a clear route to your team and respect the supported messaging window. If the destination changes, update and retest the reply before the next campaign.

Download the recipe planA Markdown copy of this recipe to keep with your campaign notes.

Questions, answered.

Short answers about accounts, plans and setup. If your question is not covered here, our support team can help.

Does this send a DM when somebody follows?

No. Following alone does not trigger this Linkar recipe. The welcome follows the person’s first supported incoming interaction with the connected account.

Do I need to write code?

No. Use Linkar’s supported builder options to choose the interaction, write your messages, and configure the next steps. Supply your own destinations and test the full journey. If you need help with an account or delivery issue, contact support.

Still have a question?

Your next reply starts here

Write it once. Keep the conversation moving.

Start free with 5 automations and 1,000 messages a month. Choose an interaction, write the answer, and test your first workflow.

  • Free

    Start here

    ₹0 a month

    • 5 automations
    • 1,000 messages a month
    • Instagram and Facebook Page replies
  • Creator

    Paid plan

    ₹199 a month

    • 20 automations
    • 5,000 messages a month
    • Sequences
    • Tracked links
    • 2 team seats