Instagram welcome message template
Use this Linkar welcome message recipe for a person’s first Instagram interaction. Introduce your account and offer one useful starting point.

Welcome someone’s first Instagram message with Linkar. Share a useful introduction and next step once the person starts a conversation with you.
Free to start. Paid plans from ₹199 a month.
Instagram · First message
Helpful DM replies
A first-time visitor may not know what to ask.
A welcome message can introduce your account and point them to a useful next step after they start a supported conversation. Linkar tracks first contact so a person is not greeted as a stranger every time they come back. This is a welcome for the first interaction, rather than a DM triggered simply by following the account.
3 step process
Start with one clear request. Build the answer around the person who sent it.
Create a first-message welcome for Instagram. Check its behaviour alongside any general incoming-message automation already active on the account.
Mention your main offer and the most useful link. Keep the message short enough that the visitor’s own question remains the focus of the conversation.
Use a new contact to verify the greeting, then send another message from the same account. Confirm your setup does not repeat the introduction unnecessarily.
Example conversation
kabir.studioHi, I’m new here!
isha.shopsSent 2m ago
dev.travelsSeen 1h ago
kabir.studio: Hi, I’m new here!
Why it helps
Prepared answers for the questions you already know, and a clear route to your team for the rest.
Say what you help with and offer a small number of relevant next steps. A visitor should understand the welcome without reading an entire sales page.
A first-contact greeting is intended for someone new. Keep ongoing questions handled by topic-specific replies instead of repeating the introduction.
Include an obvious way to ask for help. New visitors should not need to learn your campaign vocabulary before they can speak to your team.
Before you start
Four things and no developer. With these ready, you can build this workflow and test it from another account.
An Instagram professional account
Business or Creator. Personal Instagram accounts are not supported.
The answers you send most often
Prices, hours or links you can keep up to date in one place.
The free plan to start
5 automations and 1,000 messages a month. Features and limits depend on the plan.
No code
Choose the interaction, write the reply, and test it from another account.
Before you switch it on
Avoid opening with a long questionnaire. A first message is often exploratory; a simple introduction and one resource leave space for the person’s reason for contacting you. Review how first-contact and keyword flows behave together so a direct question about price still receives an answer, rather than several disconnected greetings.
Campaign notes
Use the words people actually send, then choose a matching mode that suits the request. An exact campaign code and a broader question keyword serve different purposes. Test an expected request, a longer sentence, and an unrelated message. Review other active flows so the same incoming question does not produce several competing answers.
Prepared replies should answer known questions with information you maintain. They are not a reason to improvise product claims or make custom commitments. Leave a clear route to your team and respect the supported messaging window. If the destination changes, update and retest the reply before the next campaign.
Short answers about accounts, plans and setup. If your question is not covered here, our support team can help.
Following alone does not start this automation. Linkar welcomes a person’s first supported incoming interaction. To invite followers into a conversation, use a clear prompt in your content asking them to send a message or request a resource.
Connect an Instagram professional account, either Business or Creator. Check the capabilities available to that account and use a supported incoming interaction. Personal Instagram accounts are not supported for these automation journeys.
Still have a question?
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Start free with 5 automations and 1,000 messages a month. Choose an interaction, write the answer, and test your first workflow.
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