Without a system
Retyping from memory.
- Typing the same prices or hours again
- Answers that change from one reply to the next
- Questions waiting until someone is free
- Links dug out of old chats

Set up Instagram keyword replies with Linkar. Match incoming requests to clear answers about prices, bookings, and resources without coding.
Free to start. Paid plans from ₹199 a month.
Instagram · Incoming DM
Helpful DM replies
When your caption says ‘DM MENU’, people expect a menu.
A keyword reply connects that request to a message you have already prepared. Linkar supports matching choices so a short campaign word and a sentence like ‘can I see your menu?’ can be handled deliberately. Build around a few distinct intentions, then test the everyday language your audience uses.
3 step process
Start with one clear request. Build the answer around the person who sent it.
Decide what the person is trying to do. A keyword for a resource should be different from a keyword for human support, especially during a launch.
Try the expected word, a longer sentence, and an unrelated message. Check whether the matching mode catches the first two without claiming the third.
Write a reply that directly fulfils the request. Add a clear link or button and a short invitation to ask another question if the prepared answer is insufficient.
Why it helps
Prepared answers for the questions you already know, and a clear route to your team for the rest.
PRICE can send packages while BOOK sends the appointment page. Giving each intention its own response keeps the inbox useful without one enormous message.
Exact matching suits a campaign code. Broader matching can suit common questions. Pick the mode that reflects how likely the word is to appear in unrelated messages.
Read customer enquiries before choosing keywords. Include recognisable variations where needed, and keep product jargon out of the instruction in your caption.
Before and after
Without a system
With Linkar
Example conversation
kabir.studioCan I see your menu?
isha.shopsSent 2m ago
dev.travelsSeen 1h ago
kabir.studio: Can I see your menu?
Before you switch it on
A trigger like ‘hi’ can swallow the beginning of many different conversations. Reserve broad matching for a considered fallback, and use specific words for campaign delivery. After changing a keyword, review other active automations so a newer flow does not compete with an older reply aimed at the same request.
Campaign notes
Use the words people actually send, then choose a matching mode that suits the request. An exact campaign code and a broader question keyword serve different purposes. Test an expected request, a longer sentence, and an unrelated message. Review other active flows so the same incoming question does not produce several competing answers.
Prepared replies should answer known questions with information you maintain. They are not a reason to improvise product claims or make custom commitments. Leave a clear route to your team and respect the supported messaging window. If the destination changes, update and retest the reply before the next campaign.
No. These replies use the matching rules and messages you configure. They are useful when a request has a known answer. A question requiring a bespoke response should go to your team rather than receive an invented answer.
No. Use Linkar’s supported builder options to choose the interaction, write your messages, and configure the next steps. Supply your own destinations and test the full journey. If you need help with an account or delivery issue, contact support.
Still have a question?
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