Without a system
Guessing from likes.
- No way to tell a match from a delivered reply
- Link visits lost among general traffic
- Wording, timing and offer all changed together
- A winner declared after a handful of conversations
Instagram DM link tracking See what happened after you sent the link.
Track link activity from Instagram automations with Linkar. Understand clicks alongside message delivery and compare the next steps in your campaigns.
Free to start. Paid plans from ₹199 a month.
- Meta VerifiedBusiness
- OfficialInstagram API
- 14K+ repliessent so far
Instagram · Resource request
Campaign insights
See what each automation actually did.
A delivered message is only one step in an offer journey.
Link tracking helps you see whether people visited the resource or page you shared. Linkar connects tracked activity to your automations so you can compare a sent reply with the next action. Use that signal to improve the message and destination, while keeping clicks distinct from purchases, registrations, or other outcomes on an external site.
3 step process
Here’s how to set it up.
Start with one clear request. Build the answer around the person who sent it.
Choose a clear destination
Use a stable page that matches the promised resource. Avoid long chains of redirects and check its appearance in the Instagram browser on a phone.
Use the supported tracked link
Configure the delivery link in Linkar and run a test click yourself. Confirm that the destination opens correctly and the activity is visible for the right automation.
Read clicks with context
Compare similar time periods and campaigns. Test traffic, repeated visits, and link previews can affect counts; a small change is not automatically a meaningful result.
Example conversation
One request, followed through.
Today
kiran.learns: Send the booking link
Your reply:
Here’s the appointment page with the available sessions.
Before you start
What you need to start
Four things and no developer. With these ready, you can build this workflow and test it from another account.
Setup checklist
InstagramAn Instagram professional account
Business or Creator. Personal Instagram accounts are not supported.
One automation to review
Plus your destination’s own records for purchases or bookings.
The free plan to start
5 automations and 1,000 messages a month. Features and limits depend on the plan.
No code
Choose the interaction, write the reply, and test it from another account.
Why it helps
Know what worked before you change it.
Read what happened after each reply, one stage at a time.
Inspect the next action
A successful send does not establish that a link was opened. View delivery and tracked clicks as separate signals when reviewing an automation.
Compare campaign destinations
A guide and a booking page may perform differently. Keep destinations specific to their campaigns so a change in activity is easier to interpret.
Improve the handoff page
If messages are delivered but visits are scarce, check the wording and button. If visits occur, assess the destination with its own analytics before blaming the reply.
Before and after
A single total hides the story. Each automation has its own.
With Linkar
Each stage, on the record.
- Matches, deliveries and tracked visits shown separately
- Activity per automation over comparable periods
- One change at a time when you test a reply
- Sales and bookings checked in the destination’s own records
Before you switch it on
Keep sales attribution honest
A tracked click cannot tell you everything that happened after a person left the conversation. Use checkout or booking analytics for completed outcomes. Add campaign identifiers to the destination where your analytics supports them, and compare visits with completed actions before changing the offer. Do not present click counts as confirmed revenue.
Campaign notes
Read each stage on its own terms
A matching interaction, a delivered message, and a tracked visit are different observations. Review individual automations over comparable time periods and investigate delivery issues before treating missing activity as low interest. Changes in post reach, offer timing, and destinations can affect results independently of the reply’s wording.
Use the external destination’s records for purchases, confirmed bookings, and enrolments. For reply experiments, change one variable and allow enough activity to make the comparison useful. A small sample or one extra click does not prove a universal winner. Keep campaign notes so your team can explain what changed and what the evidence actually shows.
Questions, answered.
Does a click prove somebody bought?
No. It indicates tracked link activity. A completed sale, appointment, or signup needs evidence from the destination system. Linkar’s campaign activity helps you inspect the conversation stage without inventing outcomes it cannot observe.
Which account do I need?
Connect an Instagram professional account, either Business or Creator. Check the capabilities available to that account and use a supported incoming interaction. Personal Instagram accounts are not supported for these automation journeys.
Still have a question?
Your next reply starts here
Write it once. Keep the conversation moving.
Start free with 5 automations and 1,000 messages a month. Choose an interaction, write the answer, and test your first workflow.
Free₹0a month
- 5 automations
- 1,000 messages a month
- Instagram and Facebook Page replies
Creator₹199a month
- 20 automations
- 5,000 messages a month