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Instagram DM link menu template A few helpful destinations, in one reply.

Create a Linkar DM link menu for Instagram. Respond to MENU with your most useful pages and keep the choices clear, current, and easy to follow.

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  • Meta VerifiedBusiness
  • OfficialInstagram API
  • 14K+ repliessent so far
A restaurant owner checking a request for menu information

Helpful DM replies

The same questions arrive every day. Answer them consistently.

Use a link menu when visitors regularly ask where to find the same few pages.

The recipe replies to MENU with a short introduction and the destinations your chosen workflow supports. Keep the choices focused: a product page, price information, or help route should be recognisable without reading a long directory. Test every destination on a phone.

Recipe in 3 steps

Adapt the recipe to your account.

Replace the sample copy and links, then test the supported journey in your own account.

  1. Choose the essential links

    Review recent enquiries and select a few maintained pages. Check that each destination is useful to a logged-out visitor.

  2. Configure the MENU reply

    Write the introduction and add the link or button actions available to your flow. Use labels that describe the destination.

  3. Check every choice

    Send MENU from another account and open each link. Confirm the message remains readable on a small screen and includes a route to personal help where needed.

Example conversation

What the person who asked sees.

Seen this lately?

  • kabir.studioMENU

  • isha.shopsSent 2m ago

  • dev.travelsSeen 1h ago

Then the reply lands.

kabir.studio: MENU

Your reply:
Here are the useful starting points: our current packages, booking information, and help page. Tell us if you need a person.

In LinkarAdd your supported links or buttons

ExampleConfigure the actual destinations in your builder; the sample is a menu introduction.

Before and after

Every reply typed from scratch. Or one you prepared and tested.

Without a system

Retyping from memory.

  • Typing the same prices or hours again
  • Answers that change from one reply to the next
  • Questions waiting until someone is free
  • Links dug out of old chats

Why it helps

Familiar questions, careful answers.

Prepared answers for the questions you already know, and a clear route to your team for the rest.

  1. Give each destination a purpose

    Name the page clearly rather than labelling every button ‘click here’. The visitor should know which choice fits their request.

  2. Keep the menu small

    Prioritise the pages people actually use. A long list moves the search problem into the DM instead of solving it.

Instagram DM link menu template

Consistent answers build quiet trust.

Before you switch it on

Do not make every request a menu

A visitor asking a specific price question should get the price answer first. Reserve the menu for an explicit request or a well-considered fallback. Review links when site pages change and avoid destinations requiring access the visitor does not have.

  • Use the words people actually send, then choose a matching mode that suits the request. An exact campaign code and a broader question keyword serve different purposes. Test an expected request, a longer sentence, and an unrelated message. Review other active flows so the same incoming question does not produce several competing answers.

  • Prepared replies should answer known questions with information you maintain. They are not a reason to improvise product claims or make custom commitments. Leave a clear route to your team and respect the supported messaging window. If the destination changes, update and retest the reply before the next campaign.

Questions, answered.

Short answers about accounts, plans and setup. If your question is not covered here, our support team can help.

Is this a persistent Instagram navigation menu?

This recipe sends the configured links or buttons in a supported reply. It should not be described as an account-wide persistent menu unless you have separately configured a capability that provides one.

Do I need to write code?

No. Use Linkar’s supported builder options to choose the interaction, write your messages, and configure the next steps. Supply your own destinations and test the full journey. If you need help with an account or delivery issue, contact support.

Still have a question?