# Instagram Reel shopping link template

This recipe connects a product Reel to the item it features. When a viewer comments your shopping word, the private reply shares the correct product destination. It works best with one clearly featured item or a maintained collection page. Checkout, availability, and payment confirmation stay in your store.

## Channel

Instagram: supported incoming interactions

## Setup

1. Check the product destination

Open the exact item page on a phone. Verify the image and product name match the Reel and the shopping route works.

2. Select the Reel and SHOP

Use a scoped comment keyword campaign. Add SHOP to the caption and avoid attaching unrelated product videos to the same reply.

3. Test the whole shopping route

Send a test comment, open the private reply link, and inspect checkout separately. Check tracked visits without calling every click a sale.

## Example incoming request

SHOP

## Sample reply to customise

Here’s the item from this Reel. Current sizes, colours, and delivery information are on the product page.

## Next step

Open your product page

Add an affiliate disclosure when the link has that relationship.

## Check old shopping posts

Update discontinued product destinations and disclose substitutions honestly. If you use affiliate links, follow your programme’s sharing requirements and make the relationship clear. A product message is a discovery step; your store or affiliate platform confirms the order.

## Plan the whole comment journey

A comment campaign has several distinct parts: the public instruction, the matching comment, the requested private reply, and any supported interaction that continues the conversation. Make the promise visible before the person comments. Select the intended posts so a campaign does not answer beneath unrelated content.

A private reply does not grant unlimited permission for later messages. Further steps depend on the person’s interaction and the supported messaging rules. Test a fresh request from another account, inspect delivery, and open the resource as a visitor. Keep older posts under review when their offers change.

Replace all sample wording and destinations. This is a workflow plan, not an importable or already-published automation.

Source: Linkar template library, https://linkar.in/templates/reel-shopping-link