# Instagram opening hours reply template

Hours are a simple question until a holiday or special event changes the answer. This recipe sends your maintained opening-hours information after a matching DM. Include the location if the business has more than one, and make exceptions easy to find. The reply should help a person plan their visit without relying on an outdated weekly schedule.

## Channel

Instagram: supported incoming interactions

## Setup

1. Prepare the hours destination

Check the location, weekly hours, and upcoming exceptions. Use a page your team can keep current.

2. Choose the enquiry words

Use HOURS, OPEN, or common phrases from your inbox. Review ambiguous uses of ‘open’ before broadening the trigger.

3. Test a guest’s visit plan

Send a realistic question and open the reply link. Make sure the customer can find the actual location and any closure notice.

## Example incoming request

What time do you open?

## Sample reply to customise

Our current opening hours and location are here. Please check the same page for holiday or special-event updates.

## Next step

Open your hours page

Use accurate hours rather than the sample as a factual schedule.

## Review before a holiday

Assign someone to update the hours page before closures or special events. If your team replies only during working hours, state that separately from the venue’s opening times. A business-hours message should not imply an appointment or reservation has been confirmed.

## Keep incoming message replies useful

Use the words people actually send, then choose a matching mode that suits the request. An exact campaign code and a broader question keyword serve different purposes. Test an expected request, a longer sentence, and an unrelated message. Review other active flows so the same incoming question does not produce several competing answers.

Prepared replies should answer known questions with information you maintain. They are not a reason to improvise product claims or make custom commitments. Leave a clear route to your team and respect the supported messaging window. If the destination changes, update and retest the reply before the next campaign.

Replace all sample wording and destinations. This is a workflow plan, not an importable or already-published automation.

Source: Linkar template library, https://linkar.in/templates/dm-business-hours